Inspectors Now Looking Closer at "Things of Value"
A memo was circulated a few weeks
ago by the President of the Associated Beer
Distributors of Illinois regarding the Illinois
Liquor Control Commission becoming aware that some
distributors were furnishing entire draft systems,
coolers and glassware to retailers.
It is a violation of the Liquor
Control Act to provide items of value to
any retailer for no charge. They consider this
enticement and worry about an
independent licensee being influenced or
controlled by someone else.
The penalty for such violation is
a minimum $500 fine to retailers (the penalties
are much steeper for distributors). Items such as
these may only be sold to the retailer at fair
The Illinois Liquor Control
Commission's agents are now paying closer
attention to violations of this nature.
What does this mean for you?
If you have:
- beer boxes
- napkin dispensers
- tap systems
or anything else of value with an
alcohol brand's name or logo on it that may have
come from your distributor, then keep a
receipt for it on premises. Start a folder
for these items and make sure your manager(s) know
where to find it. Expect inspectors to ask
about some of your these items the next time
they're in your establishment. They're out there
Have you had an inspector ask
about these types of things recently? How
much of a stickler were they? Please
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